If you decide that you want to create a FB page for your organization or maybe even integrate as a learning activity for students, you may want to review tips on how to create an effective page. In the process of gathering information, I was surprised to learn the that number one ranked FB page had nothing to do with education or an iconic figure. Instead it focused on a game and the game was Texas Hold ‘em Poker with more than 61 million people following this page. In reviewing the top twenty FB pages, a majority of them were on public figures and celebrities and to a lesser degree commercial products.
1. When you create a page determine its purpose. This will help to target your audience and the selection of content. Many organizations including schools use Facebook for marketing, but there are many ways to redirect this and focus it on education. One idea might be to have students post and share their resources and document their learning.
2. An effective page has good content that incorporates different forms of media like videos, text, and images. How the content is selected and created will be based on the goals of the organization and the creativity of the behind the content producer. For a school that wants to increase enrollment, they can provide positive stories of staff and students achievements. They could have interviews of students and feature alumni. I visited Oprah’s fan page and I liked how she responded to a major event. Unfortunately it was in response to the tragic shooting in Las Vegas but she gave her personal thoughts and questions for viewers to think about. Bob Proctor, another public figure I reviewed and a legend in personal development uses his page is promote and inform of upcoming events that he will participate in. FB has a section dedicated to local events and these can provide option to engage students by getting them to participate and share their experience from attending events that are connected to a topic. Another effective way to use a FB page is to connect it to a blog to share lengthier writing compositions.
3. The third step in getting your page headed in the right direction is to make the content engaging. From a marketing stand point the best way that this can be measured is through likes, comments, and shares. Based on my personal experience on using FB, it seems that people interact with posts that trigger an emotion. This could be to have a funny video or an inspirational photo or quote. In one of the posts from Starbucks, they used sharp looking images of the seasonal cups that they planned to add and then cleverly created user involvement by asking viewers to select the cup that was their favorite.
Facebook page for your school: https://www.edutopia.org/blog/creating-dynamic-facebook-page-your-school-anne-obrien
How to get a 100,000 fans in 30 days: https://www.inc.com/brian-d-evans/how-to-get-100k-facebook-fans-in-30-days.html
Most popular FB pages: http://www.jeffbullas.com/the-worlds-20-most-popular-facebook-pages/