Create an Effective Facebook Page

If you decide that you want to create a FB page for your organization or maybe even integrate as a learning activity for students, you may want to review tips on how to create an effective page. In the process of gathering information, I was surprised to learn the that number one ranked FB page had nothing to do with education or an iconic figure. Instead it focused on a game and the game was Texas Hold ‘em Poker with more than 61 million people following this page. In reviewing the top twenty FB pages, a majority of them were on public figures and celebrities and to a lesser degree commercial products.

1. When you create a page determine its purpose. This will help to target your audience  and the selection of content. Many organizations including schools use Facebook for marketing, but there are many ways to redirect this and focus it on education. One idea might be to have students post and share their resources and document their learning.

2. An effective page has good content that incorporates different forms of media like videos, text, and images. How the content is selected and created will be based on the goals of the organization and the creativity of the behind the content producer. For a school that wants to increase enrollment, they can provide positive stories of staff and students achievements. They could have interviews of students and feature alumni. I visited Oprah’s fan page and I liked how she responded to a major event. Unfortunately it was in response to the tragic shooting in Las Vegas but she gave her personal thoughts and questions for viewers to think about. Bob Proctor, another public figure I reviewed and a legend in personal development  uses his page is promote and inform of upcoming events that he will participate in. FB has a section dedicated to local events and these can provide option to engage students by getting them to participate and share their experience from attending events that are connected to a topic. Another effective way to use a FB page is to connect it to a blog to share lengthier writing compositions.

3. The third step in getting your page headed in the right direction is to make the content  engaging. From a marketing stand point the best way that this can be measured is through likes, comments, and shares. Based on my personal experience on using FB, it seems that people interact with posts that trigger an emotion. This could be to have a funny video or an inspirational photo or quote. In one of the posts from Starbucks, they used sharp looking images of the seasonal cups that they planned to add and then cleverly created user involvement by asking viewers to select the cup that was their favorite.

Resources:

Facebook page for your school: https://www.edutopia.org/blog/creating-dynamic-facebook-page-your-school-anne-obrien

How to get a 100,000 fans in 30 days: https://www.inc.com/brian-d-evans/how-to-get-100k-facebook-fans-in-30-days.html

Most popular FB pages: http://www.jeffbullas.com/the-worlds-20-most-popular-facebook-pages/

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Twitter Newbie Notes

The purpose of this page is to use, document, and better understand two social networking tools LinkedIn and Twitter to see their potential for active learning potential.

 Date  Comment
 9/7 1 hr. Completed retweet; it was about twitter for education but mostly about how to use twitter; very helpful for a newbie; located here http://bit.ly/2bXbDrs. One recommendation was to view twitter chat; helped to better understand twitter; #lrnchat and also https://twitter.com/lrnchat. Interesting; questions posted on homesite and discussion, replies on hashtag.
 9/7 1 hr. More twitter navigation. One thing I don’t like is that there is no editing options for tweets. Another Twitter experience I still find confusing is this: you click on a hashtag and it provides info that’s very distant from original tweet. Nokia image said “explore from anywhere” from couch and so I thought it had something to do with virtual worlds due to VR hashtag; the HT had nothing to do with nokia; Not sure what the purpose of the tweet was; seems like a poorly connected advertisement.
 9/3 1 hr. Goal was to send a tweet with a hashtag; hashtags are subjects of messages; clicking it will find others who have used the same hashtags. My tweet was to let people know I was using a video editor app; created and searched a hashtag to see if others also using this app but came up empty; did a search of app name (powerdirector video editing) in Twitter and that provided list of other users. https://twitter.com/ALLSTAREDU 
 9/2/16 for 1 hr. Created a Twitter account; thought about purpose of the account. Did some basic navigation; followed edtech@boisestate. The look and user experience is similar to FB.

Smartphone App Evaluation: Video Editing

Cyberlink_videoApp

Power Director is a video editing software for mobile devices. Users can import videos, images, music, and use the built in tools to create a video using their smartphones. I would recommend this app. It was easy to use with nice in-app tools for making videos. A comparison review coming soon.

Strengths:

  • Free to download and use
  • built in video tutorials that shows how to start using tools
  • nice editing tools
  • easy to use

Weakness: only available for Android devices

Learning objectives that are best met: 

  • Develop and use multimedia features and skills on smartphone: audio, video, images
  • collect information outside the class environment
  • explain, show, analyze

How can it enhance cognitive, social, instructor presence:

  • Cognitive: Information presented through both the visual and audio channels deepens understanding; experiential learning for user
  • Social: students can share and critique eachother’s work; possibly collaborate as a group assignment: pool resources, discuss through storyboarding, each responsible for particular section
  • Instructor: video introductions for class assignments and information; improves social presence for async online classes; video demonstration of an example

Soundcloud Test

In this recording I talk about following up on an application that I submitted for instructional design at U of Texas at San Antonio. But also wanted to test Soundcloud as a way to connect audio files to WordPress. Previously I had used the sharing option for files in Google Drive but found it had a significant delay in opening a file. Using Soundcloud takes care of that and thus provides a better user experience. 🙂