Create an Effective Facebook Page

If you decide that you want to create a FB page for your organization or maybe even integrate as a learning activity for students, you may want to review tips on how to create an effective page. In the process of gathering information, I was surprised to learn the that number one ranked FB page had nothing to do with education or an iconic figure. Instead it focused on a game and the game was Texas Hold ‘em Poker with more than 61 million people following this page. In reviewing the top twenty FB pages, a majority of them were on public figures and celebrities and to a lesser degree commercial products.

1. When you create a page determine its purpose. This will help to target your audience  and the selection of content. Many organizations including schools use Facebook for marketing, but there are many ways to redirect this and focus it on education. One idea might be to have students post and share their resources and document their learning.

2. An effective page has good content that incorporates different forms of media like videos, text, and images. How the content is selected and created will be based on the goals of the organization and the creativity of the behind the content producer. For a school that wants to increase enrollment, they can provide positive stories of staff and students achievements. They could have interviews of students and feature alumni. I visited Oprah’s fan page and I liked how she responded to a major event. Unfortunately it was in response to the tragic shooting in Las Vegas but she gave her personal thoughts and questions for viewers to think about. Bob Proctor, another public figure I reviewed and a legend in personal development  uses his page is promote and inform of upcoming events that he will participate in. FB has a section dedicated to local events and these can provide option to engage students by getting them to participate and share their experience from attending events that are connected to a topic. Another effective way to use a FB page is to connect it to a blog to share lengthier writing compositions.

3. The third step in getting your page headed in the right direction is to make the content  engaging. From a marketing stand point the best way that this can be measured is through likes, comments, and shares. Based on my personal experience on using FB, it seems that people interact with posts that trigger an emotion. This could be to have a funny video or an inspirational photo or quote. In one of the posts from Starbucks, they used sharp looking images of the seasonal cups that they planned to add and then cleverly created user involvement by asking viewers to select the cup that was their favorite.


Facebook page for your school:

How to get a 100,000 fans in 30 days:

Most popular FB pages:


Twitter Newbie Notes

The purpose of this page is to use, document, and better understand two social networking tools LinkedIn and Twitter to see their potential for active learning potential.

 Date  Comment
 9/7 1 hr. Completed retweet; it was about twitter for education but mostly about how to use twitter; very helpful for a newbie; located here One recommendation was to view twitter chat; helped to better understand twitter; #lrnchat and also Interesting; questions posted on homesite and discussion, replies on hashtag.
 9/7 1 hr. More twitter navigation. One thing I don’t like is that there is no editing options for tweets. Another Twitter experience I still find confusing is this: you click on a hashtag and it provides info that’s very distant from original tweet. Nokia image said “explore from anywhere” from couch and so I thought it had something to do with virtual worlds due to VR hashtag; the HT had nothing to do with nokia; Not sure what the purpose of the tweet was; seems like a poorly connected advertisement.
 9/3 1 hr. Goal was to send a tweet with a hashtag; hashtags are subjects of messages; clicking it will find others who have used the same hashtags. My tweet was to let people know I was using a video editor app; created and searched a hashtag to see if others also using this app but came up empty; did a search of app name (powerdirector video editing) in Twitter and that provided list of other users. 
 9/2/16 for 1 hr. Created a Twitter account; thought about purpose of the account. Did some basic navigation; followed edtech@boisestate. The look and user experience is similar to FB.

Smartphone App Evaluation: Video Editing


Power Director is a video editing software for mobile devices. Users can import videos, images, music, and use the built in tools to create a video using their smartphones. I would recommend this app. It was easy to use with nice in-app tools for making videos. A comparison review coming soon.


  • Free to download and use
  • built in video tutorials that shows how to start using tools
  • nice editing tools
  • easy to use

Weakness: only available for Android devices

Learning objectives that are best met: 

  • Develop and use multimedia features and skills on smartphone: audio, video, images
  • collect information outside the class environment
  • explain, show, analyze

How can it enhance cognitive, social, instructor presence:

  • Cognitive: Information presented through both the visual and audio channels deepens understanding; experiential learning for user
  • Social: students can share and critique eachother’s work; possibly collaborate as a group assignment: pool resources, discuss through storyboarding, each responsible for particular section
  • Instructor: video introductions for class assignments and information; improves social presence for async online classes; video demonstration of an example

Improving m-Learning Experience

Recently I made a course in Moodle designed to help faculty develop skills in instructional technology. The course is asynchronous online and mobile friendly. But from a mobile perspective, the user experience is not all that great especially with smartphones. You can access the content and search for information but it doesn’t allow learners to complete assignments. Assignments were entries for online discussions, blogs, evaluate an online tool, create screencast, and design a blended lesson. Educause (2015) stated one of the problems with mobile learning is that it doesn’t allow students to create meaningful learning experiences even though ownership continues to rise. A part of this is due to a lack of proper infrastructure and faculty development in utilizing this technology. A problem that I see has to do with the physical size – small keyboard and screen size. The keyboard makes it impossible to do any kind of writing except for phrases and a few sentences.  The screen size could also make it difficult to view fine details such as texts, images, or videos.

One idea to further explore is a voice-to-text app. This would allow users to review literature and jot down their ideas using their voice. The user could then focus on using the keyboard to do editing rather than writing. Previously I tested a desktop version of this tool to transfer sections of a reading passage to a word document so that I could use the tools within Microsoft Word. The flow from voice to text was pretty smooth, and so the experience should be similar on a smartphone because the microphones are just as capable if not better. Google Doc has a voice-to-text app built into their desktop application but have yet to add it to their mobile version (Note: they do have a keyboard/speech recognition app). Until that occurs you can download this tool from other companies. One thing that could affect usability would be how well the software can recognize speech.

Second problem that came up while viewing the mobile course was reading PDF documents. These are primarily designed for devices with large screens and so reading them with a smartphone was not practical. It is possible to copy the text from a PDF document and paste it into a two-column word processing document to improve legibility but it doesn’t help if the documents have charts or images because these don’t transfer. It would seem logical that mobile PDF readers would have some sort of responsive feature built into them. There is a way to create responsive documents using an authoring software like Adobe Captivate and so this would be option for creating documents in the future, but unfortunately, it wouldn’t be the answer for existing documents.

For educators who are interested in developing a better user experience for mobile learning, they should consider the smallest device first. The largest number of mobile device ownership is the smartphone (Educause, 2015) and so this could mean the greatest potential impact for learning. The learning platform and interactions would probably have to be redesigned specifically for smartphones so that it will allow them to do higher order thinking. An example of this was done by educators in Singapore who redesigned elementary science lessons, which allowed students to do all learning activities using a smartphone. They called it Mobile Learning Environment and the results showed that students had higher achievement (Norris, Hossain, & Soloway, 2011). The idea would essentially do the same thing for adult learning. For adults, who have bigger hands and fingers, it would mean incorporating different activities to accommodate this but also in the way that they learn.

Educause stated that top three uses for mobile devices were social networking, music, and games. Education was #14. Educational uses were to search for information, access courses, communicate with students and teachers, and using educational apps. Because social networking is number one, better understanding how this could be used for learning would be a must. My personal experience has been to access content to learn about the opinions of others, asking for help from a community, and/or learn about a technology. Communication is another major purpose using the phone and instant messaging, although from personal experience as a graduate student at Boise State we didn’t uses it for this purpose. Live meetings and chats were not emphasized because it was an asynchronous online course. Many educators have touted Twitter to be very useful for communications and other educational activities. More planning should be done to better understand this tool to see how it can develop both social and cognitive presence.

TATA Ineractive Systems (2013) stated that the top two places that mobile learning occurs is on the couch and in bed. The home was a popular place with other locations being cited inside the house. The home does provide an ideal situation for learning: the environment is comfortable, stable internet connection, and usually free from distractions. But it complicates the process of designing effective learning experiences for a smartphone because a laptop or desktop computer would seem to be more effective and just as convenient. It could be that they like the convenience of moving to different locations at will. The other idea is that they are not really studying and instead are using the mobile device for entertainment activities. Other places that students like to study are library and outdoors when the weather was nice. In Korea, I often see studying done in coffee shops and learning academies, which has an environment that’s similar to a school. To determine effective learning for smartphones, the studying location should be identified. Also important to know is if serious learning can be done using a smartphone. This can be influenced by the subject or work. Some learning may be ideal especially if it requires the person to be outside.

The article from TATA made a reference to Bob Mosher’s and Conrad Gottfredson’s Five phases of Learning. Mobile learning is well suited for phase 2, learning to learn more using the internet to search for information. Phase 3 was to apply knowledge and the challenge is to find an effective way to do this with a smartphone. The recommended practices for mobile learning was to make it simple and in small chunks (TATA). I like the ideas of smaller chunks but making it simple to me, is not the answer. Smartphones are sophisticated technology and so learning should be designed to match the technology. The fact that people would rather use mobile devices at home instead of laptop or desktop indicates that they prefer to learn this way.

Learning with smartphones

Advantages: lightweight and most portable among mobile devices, comfortable, great for accessing and viewing content, searching for information, plenty of productivity apps, communication through video, phone, messaging; data storage

Disadvantages: keyboard is inconvenient, screensize could be a problem, multitasking not as fluid

Goal and ideas are to see if we can use smartphones to create learning activities and experiences that are more than just searching and accessing information. It should require an application of knowledge, practicing, creating, analyze.

Ideas: use discussion board with higher frequency but reduce length of each entry; design a lesson using a smartphone.

Idea: develop a course that focuses specifically social networking and specifically designed for smartphones and so it creates a unique experience from a tablet or laptop.



D’souza, T. (2013). Creating mobile learning that works. TATA Interactive Systems. Retrieved from

Chen, B., Seihamer, R., Bennet, L., & Bauer, S. (2015). Student’s mobile learning practices in higher education: A multi-year study. Educause Review. Retrieved from

Norris, C., Hossain, A., Soloway, E. (2011). Using smartphones as essential tools for learning. Educational Technology May-June. Retrieved

  • Mobile learning environment: used by singaporean school; redesigned lesson so all activities could be done on smartphone: activities focused on collaboration, self-directed learning, inquiry based learning
  • Better achievement: reasons were students could learn and do all assignments on their smartphones and spend more time learning.
  • smartphone is the idea tool due to portability; better laptops
  • schools in U.S. showed that use mobile have more motivated students and higher achievements

Mobile Learning Observation

Liberation Day yesterday in South Korea and so my gf and I decided to spend the late morning at the coffee shop. I was reading an article on mobile learning when the thought came that a lot of people come to the coffee shop to study. Although people rage that m-Learning is the future I find that it’s not very convenient to do much learning specifically smartphones except for searching information and communicating via phone or messaging. But anyway here is my observation:

  • girl with a laptop and smartphone
  • man reading a book
  • two men discussion
  • woman studying with a laptop and book
  • gf reading a book and me laptop and smartphone

I personally find it difficult to do any sort of studying done at the coffee shop particularly reading due to all the distractions. To overcome this obstacle I find an audio book to be effective, which allows me to receive information from both the audio and visual channels or listening to noise or natural sounds. Examples of the second option are binaural beats or the pattering of rain. Listening to these allows meaningful work to be done such as collecting and synthesizing different pieces of information for apply for a task. Are there other solutions for effective m-Learning?

Creating mobile learning that works by TATA: